Frontline Recruitment Group was started by Debbie Davis in the back shed of her home in Coogee, in 1995. Originally named Frontline Retail, we began life as the first and only retail recruitment specialist chain in Australia, expanding over the following 10 years into most states and some of the larger regions in Australia as well as various locations in New Zealand.
With a natural personal style of helping others, Debbie worked to develop this quality into our day to day behaviour at Frontline.
Helping our candidates find a great job that they love and ,helping our clients find a great person for their business – is all we have to do. When we focus on helping others, including –helping our fellow Frontliners, we find that we have success ourselves, states Debbie.
Our Managing Director Peter Davis, who had been working together with Debbie since Frontline’s conception, (Peter had been moonlighting for Frontline whilst he was an owner operator of a franchise training company) became full time with Frontline in 1998. Peter’s leadership and people development focus, combined with Debbie’s focus on helping others created a business with core family values.
Frontline has since expanded into other industry sectors, Frontline Hospitality, Frontline Health are now well established, and the parent company Frontline Recruitment Group has plans for other specialty industry sectors on the horizon.
The focus at Frontline will always remain the same “helping people” within that industry segment, the same focus as the very first day when Frontline was started by Debbie in the back shed.
A family business with family values, to this day Frontline remains a family owned business. In fact many of our agencies are franchised which means we are actually owned by 17 different families. Of our 17 current franchisees 12 are the original owners; in many cases sons and daughters now work in the agencies as well.
We would love to fill every job we list and place every job seeker we interview, but that is not the nature of recruiting, often a job seeker will find themselves a role or an employer will fill a role themselves. So knowing this, we focus on helping…understanding that if we help you now even if we dont find you the right role this time, you will use us again in the future.
We have worked hard on building our offices and process but our greatest focus is on developing our people, not just the families that own and operate Frontline, but all our team which these days is over one hundred. We believe that we can best help job seekers and clients by having very good consultants. By thoroughly training, developing and caring for our consultants we are able to provide job seekers and clients with experienced professional consultants who can best help you find roles and the right people.