About Us

Our history

From caravans to master plans


Frontline Recruitment Group (FRG) was founded in 1995 by Debbie Davis. As a mum caring for a young son, she switched from her former full-time role with a leading fashion retailer to part-time, handling the brand’s recruitment needs. Over time, Debbie received recruitment enquiries from other retailers in NSW, and then interstate – and so FRG was born.

In the beginning, FRG was operated exclusively by ex-retailers with young children who were unable to work full-time hours. As a home-based business, candidates were interviewed in coffee shops, shopping centres and hotels. Our first offices were in a garden shed in Sydney, a garage in Melbourne and a caravan in a front garden in Brisbane!

We began life as the first and only specialist recruiters in Australia and have grown to more than 40 agencies since then – including 12 specialist hospitality agencies. These agencies provide local recruitment services to our hospitality clients, and we do our best to have face-to-face interviews with every candidate that we represent.

Who are Frontline Hospitality?


The recruitment professionals of choice.

At Frontline, our team is dedicated to helping employers and candidates connect. With years of experience and a passion for what we do, we work hard to find the right candidate for every role, and vice versa. It all comes down to understanding what people need, and giving them the best options possible. There’s a world of choice out there – we just help you make the most of it.


We know our sectors inside out.

We’ve chosen to focus on the hospitality industry, and over the years we’ve developed an intimate understanding of this industry, so we’re perfectly positioned to meet your needs. We know how your world works, and we speak your language.


Nothing but honesty.

We don’t believe there’s anything to be gained by dressing up the truth. So we’re always 100% honest with people, whether it’s about salary expectations, interview feedback or the state of the market. We think you deserve to know that truth, and with us, that’s what you get.


Making great matches makes our day.

Last year 85% of candidates we placed were placed in a role that was different to the role they applied to, so our work is all about people and problem solving. We love getting to know different individuals, learning what makes them tick, and figuring out how we can help. After all, there’s nothing more satisfying than finding the perfect fit.


Ethics are everything.

Integrity may not be a quality that you’d immediately associate with recruitment – but for us, it’s crucial. We pride ourselves on being honest and transparent in our dealings, and we refuse to poach or headhunt candidates. Yes, the standards we set for ourselves are high, but we’re determined to live up to them.


Enjoy stress-free searching.

Life’s too short to be stressing over resumes, references and interviews. At Frontline, we handle all those details for you, so you can get on with life as usual. Communication is open and easy, and we’re always there when you need us. So you can relax knowing you’ll get the result you want, without losing sleep over it.


We’re not just about jobs, we’re about careers.

It matters to us that our candidates end up in positions where they can thrive – and this is probably why so many return to us for help as their careers progress. By building long-term relationships with candidates, we can help them achieve their long-term goals.


Our candidates come guaranteed.

While we’re confident in the people we put forward, we do know chemistry is important within the workplace. So, if a candidate doesn’t work out within the guarantee period (usually the first 90 days from placement), we’re happy to find an alternative.

Who are Frontline Recruitment Group?

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