The Benefits of Using Social Media for Hospitality Recruitment January 7, 2014 6:12 am

Hospitality businesses thrive on good quality employees, and where better to find your next outgoing and personable recruit than on social media? If you haven’t turned to social media for recruitment, then you may be missing out on a valuable opportunity to find high quality candidates for your hospitality business. If you are yet to be convinced, here are a few of the benefits of using social media for recruiting employees.


With social media you don’t have to wait for your job ad to be displayed, you can post it whenever and however you like, and it will be available instantly for prospective employees to view. With social media, you can also check candidates’ profiles and pages to get an idea of whether they will be a good fit for your business, and save time screening out or interviewing unsuitable candidates. Contacting potential employees is also easy and straightforward through social media, which can speed up the process considerably.

Low cost

Social media recruitment can save you money both in terms of time and the general cost of recruitment. Depending on the platform you choose, posting job ads or links to a career page on your company site can be low cost or even free, and if you get your general business branding right, and have a strong social media presence, you may even attract enquiries from potential candidates without having to advertise.


Recruiting on social media is becoming increasingly popular among employers as an effective way to find high quality, motivated employees. When you use social media you are able to check employees’ personal profiles to see if they are likely to fit with your organisation, and pick up on any potential warning signs early on. With more and more candidates turning to social media to find their next opportunity, recruiters and employers who are already there are likely to have their pick of the best candidates.

Whether you are a small hospitality business or a large one, using social media for recruitment can help you find the perfect candidate. It is important that hospitality industry employees have good social skills, and using social media to recruit gives potential employers a chance to learn about how candidates interact on a social level before making a hiring decision.

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