How to Make Your LinkedIn Profile a Recruiter Magnet

Whether you’re actively job hunting or just keeping your options open, a strong LinkedIn profile can be your biggest career asset. At Frontline Recruitment, we use LinkedIn every day to search for top talent, and we know exactly what makes a profile stand out. If you want to attract recruiters and land exciting opportunities, here’s how to turn your LinkedIn into a magnet for the right kind of attention.

1. Start with a Professional, Friendly Photo

First impressions count. Profiles with a photo get up to 21x more profile views. Use a clear, high-quality headshot where you’re dressed appropriately for your industry and smiling—approachable yet polished is the sweet spot.

2. Write a Headline That Sells Your Skills

Don’t settle for just your job title. Use your headline to highlight your specialty or what you’re known for. Think:
🔹 “Aged Care RN | Compassionate, Skilled & Ready for the Next Challenge”
🔹 “Retail Leader | Driving Sales, Teams & Results”
Make it specific, keyword-rich, and reflective of the value you bring.

3. Craft a Standout ‘About’ Section

This is your elevator pitch. Briefly share who you are, what you do best, and what you’re looking for. Show personality but keep it professional. Don’t be afraid to include your achievements or a quick bullet list of specialties.

Pro tip: Write in first person—it’s more personal and engaging.

4. Showcase Your Experience with Impact

List your roles with short, clear descriptions and results wherever possible. Instead of just “Responsible for customer service,” try:
➡ “Managed daily operations in a high-volume store, improving customer satisfaction scores by 25% over six months.”

Keep it achievement-focused and use industry-specific keywords to help recruiters find you.

5. Add Skills That Match Your Goals

Your skills section helps you show up in search results. Add 5–10 key skills that reflect your experience and the roles you’re targeting. Don’t forget to reorder them so your top skills are front and centre.

6. Request Recommendations

A few short recommendations can build instant credibility. Reach out to former colleagues, managers, or clients and ask for a brief endorsement of your work ethic, skills, or impact.

7. Stay Active and Engaged

You don’t have to post every day, but regular activity helps. Like or comment on industry news, share an article, or post an update about a recent achievement or new certification. It keeps your profile visible and shows you’re engaged in your field.

8. Let Recruiters Know You’re Open

You can quietly signal to recruiters that you’re open to opportunities by turning on the “Open to Work” feature. Just go to your profile, click “Open to,” and update your preferences. You can choose to show this to all LinkedIn users, or only to recruiters.

Ready for Your Next Role?

At Frontline Recruitment, we help talented professionals connect with life-changing opportunities across Australia and New Zealand. Whether you’re ready to take the next step or want to make sure recruiters can find you when the time is right—start by making your LinkedIn profile work for you.

Need help polishing your profile? Reach out—we’re here to help you stand out.