Why we’ve partnered with one of Australia’s leading researchers

Mar 29, 2023

At Frontline Recruitment Group we’re looking forward to releasing new exciting research on the workforce trends impacting the job market across Australia and New Zealand and our specific industry sectors of Retail, Hospitality, Health, Education and Construction.

Socially Australia and New Zealand is continuing to experience significant change following the pandemic and this varies by sector and location.

As specialist recruiters we’re often the first to see changing behaviour and sentiment in action. We’ve recently partnered with leading social research agency, McCrindle. This partnership will equip our agency owners and teams with insights providing specialist, in-depth knowledge to help our clients attract and retain great people.

“Only occasionally in history do massive demographic changes combine with huge social shifts, ongoing generational transitions and unprecedented technological innovation so that within the span of a decade society altogether alters. Australia is currently in the midst of one such transformation”, McCrindle, Australia Towards 2031 Report

Our partnership enables us to take regular pulse checks of the job market throughout the year, tapping into the sentiment of employees in the current moment and understanding their motivations and challenges.

McCrindle is a leading social research agency, specialising in discovering insights and communicating trends in an engaging way with the goal to empower human flourishing.

McCrindle was established by Mark McCrindle in 2006, an award-winning social researcher, bestselling author and thought leader. Variously described as futurist, demographer and social commentator. He is a National Statistics Excellence Award winner, TEDx speaker and is regarded as one of Australia’s foremost social researchers.

Through the McCrindle partnership, Frontline will regularly conduct sentiment surveys throughout the year providing an updated pulse-check on the job market. McCrindle will also partner with Frontline on their annual Feel Good Index Survey in 2023.

With candidate shortages and a lack of quality candidates applying for roles set to continue into the immediate future it’s imperative to understand candidate sentiment to provide ongoing value to our clients.

At Frontline we know that success comes from surrounding yourself with the right people and our partnership with McCrindle embodies that sentiment.